top of page

Nimbus - Brand Britain WHM&I

This project was created for the WHM&I Brand Britain brief, which called for a brand that could reconnect the nation through a shared British experience. I developed Nimbus, a nationwide weather solution built around the UK’s famously unpredictable climate. Centred on a network of smart lockers, Nimbus encourages everyday preparedness while turning weather into a unifying force. The brand aims to bridge the gap between awareness and action, fostering a sense of national identity through something we all encounter daily, the weather.

© 2025 Maddison Jones Design

bottom of page