Pure - D&AD New Blood Awards

This project was created for the D&AD New Blood Awards, responding to Suntory’s brief to rebrand one of their alcoholic brands. I chose On The Rocks and developed a refreshed identity for their cocktail line, repositioning it as a convenient, Gen Z focused offering. This rebrand aimed to redefine non-alcoholic drinking by creating a stand-alone beverage experience, one that goes beyond being just a placeholder for alcohol and instead stands confidently on its own.