Playdoh X National Geographic - Dragon Rouge 

This project was created for Dragon Rouge’s Mash-Up brief, which challenged us to merge two unlikely brands to drive meaningful change. I combined Play-Doh and National Geographic to create Shape the Wild, an interactive kits designed to engage children in tactile, screen-free play while raising awareness and funds for endangered animals. Each kit encourages children to mould a specific endangered species off of National Geographic's endangered species list through using Play-Doh, accompanied by fact cards that turn playtime into an educational, hands-on learning experience. The goal was to encourage curiosity, creativity, and conscious thinking, all while giving back to the natural world.