MJD
D&AD New Blood
Developed for the D&AD New Blood Awards, this project reimagines Suntory’s ‘On The Rocks’ as a non-alcoholic cocktail offering tailored for Gen Z. The concept focuses on bold flavour, inclusive design, and a fresh approach to modern drinking.
Dragon Rouge Firestarters
In response to the Dragon Rouge Firestarters brief, this project explores the power of collaboration by merging two brands to drive positive change, challenge norms, and create a meaningful impact.
Brand Britain
Created in response to the WHM&I Brand Britain brief, Nimbus is a nationwide weather solution that unites the nation through its most shared experience, the ever-changing British weather, by turning daily unpredictability into collective preparation and identity.
JKR
As part of a JKR project, I designed BarbieBalance to support Barbie’s real-world transition, tackling the challenge of understanding money to prevent troubles such as shoplifting depicted in the film.
